Brand Identity

Brand Identity is possibly one of the most important aspects is the music industry as that is what will attract your target audiences and make those audiences fans of the artists work.

This is why Danny and Rosie had to think a long time about brand identity, we decided to create the music video first and come to the digi pack and website later on, when editing the final music video we decided to place black and white filters on the start and end of the video then a hyper real pink and orange colour grade on the scenes by the sea side, this worked well as it separated the reality and hyper reality aspects in our video.

When creating the digi pack we decided to keep the same theme of black and white and few parts in colour this meant one the digi pack was complete we placed a black and white filter over the whole thing and used an eraser to erase the filter on the specific parts that we wanted to stay in colour, meaning it fit with the music video really well.

This meant when creating the website we had to keep the same theme of black and white and few parts in colour, this makes the whole thing look very professional as it flows the same theme through all of our aspects of creating and image and brand identity for the artist.

As you can see the three images below show the flow of same colour scheme and brand identity throughout the website, digi-pack and music video.