What image are they trying to create?
- Independent
- Alpha-female
-Dominate Females
- Sexy
-Male Gaze
- Tough/ rough
How does it sell and who to?
It sells to men as the location the video is set in e.g. A Car Garage, which is a stereotypical male locations, the women are provocatively dressed and perform in a sexual manner to appeal and attract the male attention and this is how its sells to them.
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| This image shows a woman sexually dressed working on a car. This appeals to men as it is a male location and there is a woman dressed provocatively. |
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| This is a provocatively dressed woman, in a sexual pose working on a car. This attracts the male attention. |
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| This is who the women are dressed in the video, this attracts the males. |
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| The woman sexually dance around the men in order to sexually provoke them. |
It also sells to women as the women idolise these strong independent women and want to be like them, they show dominance to men which is an ongoing battle of the sexes.
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| This shows a alpha female being dominate, this appeals to young girls as they want to be in control of men. |
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| This image again shows the relationship between the women and the men, the women are again dominate and independent, they don't rely on the male. some women idolise this. |
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| The women look sexual and have good figures, some young women would look up to these girls as they want to look like this. |
We completed this task in order to learn about who the artists are targeting their music and videos at also why and how. At first thought many of us think the music is aimed at one specific market but a deeper gleam reveals that there are many more layers of themes that would appeal to a variety of markets, this is obviously to build their fan base and increase sales because more people are targeted meaning more people are interested.
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