Friday, 29 November 2013

Website Draft

To start with I looked at the colour scheme, i played around and went threw many different colour schemes, i chose two in order to show how some are not the correct image. Using dark and plain colours does not fit in with out image, it is boring, plain and very bland. Our image is all about finding yourself and being who you really are using such dull colours is contradicting that and doesn't work. Below i also captured the second colour theme i looked at, using browns and beige is very similar as it is boring and bland however it does fit in more with our colour theme as the video and digi pack both have aspects of wheat fields and nature in them.



After looking through various different colours and combinations i found plain block colours very boring, i wanted to be more adventurous and look into how i could make the website background more intriguing without making it too busy and over crowded. I looked at using various different patterned or pictured backgrounds, i screen captured a few, as shown below;

This pattern background fits in with the theme and image that we are trying to portray however it could be quite hard to write over the top of, this is something that we need to be very careful of.
This is one of my favourite backgrounds, i personally really liked the idea of having a location as the background. The wheat field really fits in with our image as we are using it in the video and it is in a few of our digi pack drafts. When using a image we would have to be careful that it is not too over powering.
This background is also of a location,  there was something about this image that really captured me and i thought it relates to our theme. The birds are flying away, birds are usually seen as a symbol of freedom and the message and image behind our video is about being free and expressing who you are. 

 As font is important i experimented with the font. Changing the styles and size, here are three different styles that i looked at.

The first is suitable however it is a little plain and boring and and doesn't really say much about our artist.  The second is too girly and is not suitable it does not fit in with the whole image we are trying to sell. The final type face is the best out of the three, it is unusual and abstract, it stands out from the crowd and is the most suitable to go with out image.

Whatever font is chosen will have to be consistent through out the website, digi pack and video (if any text) this is why as a team will we need to come together and decided what one is most interesting, eye-catching and appropriate.

When creating the home page of my website draft i had a idea of how we could incorporate the digi pack we create on to the website. Using different shapes we could have the four images as a banner or just as a main focus on the home page. In order to see if it would work i chose 4 images that sort of linked and placed them on the home page in the way that i imagined;


By looking into what options there are and how much needs to go into a website by doing this task i have learnt that as a team we need to think carefully about each different aspect as when it comes together it will form a final website that we can be proud of. The colour scheme, background, font, images and text is just a small part of it. During the process of making the website we need to make sure we have including all the information that is requires as well as making the presentation and layout eye-catching and appealing.

1 comment:

  1. The portfolio has research into influences on concept. There is some research into the age and gender of the target audience identified. There is a some evidence of research into existing campaigns (websites) and drafting of the digipack & website and revisions. There are detailed animatic storyboard, a production schedule, asset list, location recces and test footage which demonstrate the production has been well planned. The groups time management of the production was excellent. Their blog has some sense of progression of research to planning, with good IT skills and experimentation with production and a good level of care in the presentation.

    Level 4 16/20 Grade A

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