Looking At Past Work - WHAT GRADE?

In order to understand what i need to do and how to do it well, i looked at previous work from past students. This is one of the campaigns that i looked at, i analysed the music video and the digi pack.

The video uses good lighting, the lighting effects creates a dramatic atmosphere and makes the video look more interesting. The girl in dressed quite sexually, she is made to look quite confident and powerful however they way she sings and moves contradicts this. The idea behind the video is good and it shows that the group have planned, however the the visuals sometimes don't match up to the music, the song is upbeat at some points however the artist doesn't change. As a whole i think the music video is creative however due to the bad acting and unconfident performance it makes the video quite boring to watch after a while. This is something i will take into consideration when creating our video as we do not want our audience to be bored.

The digi pack looks eye-catching and works well, the colour scheme is appropriate and portrays the girl as being confident. The way she is dressed and posed insinuates that she is confident and sexually attractive, the amount of flesh that is on show is provocative and portrays a particular character. Having the digi pack in this way shows the artists image in many different formats, the different photos of her, although they are different, portray the same image.




As a whole the same image is portrayed through out the digi pack and the music video, although the same image is shown in the music video the image has hard to believe as the actor was not confident and a little camera shy. As a whole i would give this a level three as whole campaign is linked and works well together, from looking at the video and digi pack you can see that a lot of planning has gone into the making of these. The editing of both the music video and the digi pack is good, you can see that a lot of time has gone into the making of both pieces.

Doing this task has allowed me to see what i need to do in order to create a interesting digi pack, this task has allowed me to look into different past works and see what grade they are, this will help me figure out what i need to do, in order to get a level 4.


The Breakdown;

Concept / image 

The video has basic visual and lyric links, the concept is there and shoes a basic understanding however there is not great detail.       3/5

MES 

Costume, colour, lighting, make-up, location and performance.

Different locations doesn't use one place. lighting effects and back lighting used well. Acting is very poor, director not gave actor much to do, no movement nothing interesting happens to the actor, bland. Costume changes, make up fits well with concept.     4/5

Camera 

Not interesting, varied shots. lip syncing could of been improved. Very set up, however varied shots. 

4/5