Goodwin and Firth Analysis - Rosie

WHAT MAKES A MUSIC VIDEO;

Firth;

1- PERFORMANCE

• concert experience
• display the group / artist 
• makes the band seen authentic
• soundtrack is still important in these videos.

2- NARRATIVE

• sequence of events
• linear story
• these do not look specially into the lyrics
• the mood of the song / music determines the sort of story

3- CONCEPTUAL

• metaphorical 
• poetic form
• non-linear

Goodwin;

• genre
• lyrics and visuals
• relationship between music and visuals 
• close ups
• sexualised areas - voyeurism 
• intertextual references
• hyper reality

ANALYSIS;

Performance Video; Rihanna - Only Girl In The World

This screen shot is a section of the video where Rihanna moves with the music, this shows a link between the music and the visuals. This shot also shows the hyper reality of the music video with the over sized rose and the disscloured pink grass.

This screen shot shows the hyper reality of the music video. Having bright pink grass makes you think it is a different world or a dreamworld. This shot also links to the lyrics as it is a birds eye view of a large area which shows that she is literally the only girl in the world. 

This is one of the many close ups that are in Rihanna's music video, as the genre of the music video is about love and relationships it shows the emotion on her face. 

This small clip from the music video shows voyeurism, as the artist is in a sexual pose, wearing short revealing clothing. This draws the attention of the audience and allows them to take part in the hyper reality world.

Conceptual Video; Factory Floor - Hold On

This is one of the first clips in the music video, the music matches up to the visuals as the feet go up the stairs in the beat of the music. The music video also relates to the conceptual type as it is random and non-linear.

This is a close up from the music video, the label demands that you must include these within the video.

There is not many sexualized scenes within this music video however this particular shot is cut so that the lips are the main focus, this is a sexual area of the face. The girl is also playing with her hair, as the hair is styled in a plait this could be seen as a phallic gesture.

Narrative Video; Taylor Swift - We are never ever getting back together

This is a close up of the artist, as it is a narrative love story, it shows the emotion on her face, having a close up not only allows you to see and feel how she is feeling but it allows you to get involved and it makes the music video more interesting. Also in this clip she moves in time with the beat, this shows a link between the music and the visuals that are on screen.

This is a hyper real clip from the music video as during the chorus, people dressed up playing instruments pop up in her bedroom like it is the norm.

The lyrics in the music video match up to the visuals, the lyrics express her feelings for her ex-boyfriend and how she doesn't want him back, through out the video it shows him chasing her and them fighting.

Performance Video; Demi Lovato - Heart Attack

This shows a typical performance video, the band performing the song to the cameras.

This is a close up of the artist at the beginning of the music video, as well as being a close up this also shows hints of hyper reality as her hands have been covered in some sort of liquid. 

This is a voyeuristic shot as it shows the artist in slow motion walking towards the camera, not only has she changed from the previous shot but she is now covered in make up and her hair is blowing in the wind.

This particular shot shows the link between the music and the visuals as well as the lyrics and the visuals as when the beat goes back down it goes to this calmer, lighter shot. This shot also shows a link to the lyrics as she is covered in some sort of liquid (which shows hyper reality) and she doesn't look as attractive any more which relates to her having a heart attack.


I put all of the information into a commentary.